Friday, September 01, 2006

Internal vs. External Polling

Two of the key features of Pocket Pollster are ease-of-use and flexibility. Further to the previous posting, work is now underway to expand the flexibility of the software so that it can be used as readily for "internal polling" (within an organization) as it already is for "external polling".

With the existing software, the fields on the Respondent info screen are all of the "freeform" variety. The pollster is prompted to fill in the following fields for each new respondent they interview:
  • First Name
  • Last Name
  • Address
  • City
  • State/Province
  • Postal/Zip Code
  • Area Code
  • Telephone Number
  • E-mail Address
  • Sex
  • Age
This seems to be an appropriate set of general purpose contact fields for external polling.

But when surveys are conducted internally, it's clear that another set of respondent data is needed. To this end, I'm looking for feedback about what crucial set of fields would be needed for internal polling - that being those polls where all or most of the possible respondents are known ahead of time. Here's a preliminary list for consideration:
  • First Name
  • Last Name
  • Company
  • Department
  • Employee ID
  • Phone number
  • E-mail
Remember that the whole purpose of such respondent info is to uniquely identify the subsequent set of polling questions with each respondent. And unlike external polling, internal pollsters will have the added benefit of being able to quickly pick a given person by identifying them from a list, something that just isn't possible when you're doing random polling of people you've never met before.

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