Seeking Feedback on Target Markets & Uses

With Pocket Pollster Version 1.0 nearing completion it's now time to replace the current, temporary website with a new one that'll be more focused on selling & supporting the product.

From the customer's point of view, a huge advantage of the software is its versatility. There are no specific limitations on how it can be used. But this does pose a dilemma from a marketing point of view. As any marketing expert will tell you, in the beginning, trying to use a "shotgun" approach and going after every possible customer at once is a poor idea. So instead I've been advised to initially pick 3 target markets and focus exclusively on them (the so-called "rifle approach").

To this end I am contemplating the following target markets:

1. Market research firms


1. On the street interviews
2. In stores
3. At tradeshows


2. Political polling (polling firms & political parties)


1. Exit polls
2. House to house canvassing


3. Industrial companies


1. Safety inspections
2. Quality assurance surveys
3. HR surveys
4. Production/Process stats
   

If you have any suggestions about the choice of target markets or can offer suggestions for more sub-items, then please do leave a comment here!